The Smart Farming Ecosystem and Smart Distribution
One Mission:
To catalyse Uttar Pradesh's journey toward becoming a $1 trillion economy by empowering farmers and building an ecosystem that connects rural potential with global opportunities.
About Us
AgriVelocity is an initiative founded by Anshuman Upadhyay and Mayank Jain—two MBAs with 40+ years of combined experience with a common vision - Uttar Pradesh: A trillion dollar economy with farmers at the forefront.
Our model combines:
Nationwide agri product distribution
Localized EdTech programs in Bhojpuri for Purvanchal's farmers
Digital recipe and wellness courses for consumers in English and Hindi
Together, we bridge the urban-rural divide, helping farmers grow sustainably and consumers eat consciously.
Mission
To double farmers' income through digital empowerment, sustainable farming, and market access.
Vision
A digitally connected Purvanchal — where every farmer becomes an entrepreneur.
Our Solutions
Empowering every stakeholder in the agricultural value chain
For Farmers
Learn. Grow. Earn.
Courses in Bhojpuri dialect to simplify learning
Training in farming best practices, awareness of customer needs and government schemes.
Tools for FPC registration, grant access, and export guidance
Weekly mentorship calls with experts
For Consumers
Eat Smart. Live Better.
Access to recipe videos made from our organic products
Nutrition and health education through short video courses
Discover the benefits of GI-tagged Kala Namak Chawal (Buddha Rice) and other organic foods
Place your order seamlessly with a click of a button
Shop Our Products
From the sacred soils of Purvanchal, we bring you organic, GI-tagged, and chemical-free products
Kala Namak Chawal
Premium Rice
GI-tagged Buddha Rice from sacred soils
Organic Millets
Grains
Nutrient-rich superfood grains
Natural Jaggery
Sweeteners
Pure, unrefined sweetness
Millet Noodles
Ready-to-Cook
Nutritious instant noodles
Every product is FSSAI certified, GI-tagged where applicable, and sourced directly from our network of 1000+ farmers in Purvanchal.
Meet the Founders
Bridging EdTech and AgriBusiness with 40+ years of combined experience
Anshuman Upadhyay (20+ Yrs)
Agri Business Leader
13+ years in agriculture
Leading 1000+ farmers and scaling multi-crore rural enterprises
Winner of ₹14 lakh in government-backed innovation challenges
"Empowering farmers with modern tools and market access to transform rural India"
Mayank Jain (20+ Yrs)
EdTech & Digital Business Strategist
18+ years in HR, digital learning, and entrepreneurship
Expert in AI, digital product building, and gamified learning
Focused on scalable, tech-enabled farmer education
"Leveraging technology to democratize education and create economic opportunities"
Why #AgriVelocity?
Because it's a platform where knowledge meets opportunity.
Localized Learning
Courses in Bhojpuri for maximum impact
Market Access
Connecting farmers to nationwide buyers
Empower Her
Helping womenpreneurs earning from home
Community First
1000+ farmers already impacted
Digital Integration
Seamless mix of eCommerce and EdTech
Join the Movement
Farmers
Learn, grow, and sell your produce digitally.
Consumers
Discover authentic, organic food — with recipes straight from the source.
Watch & Learn
Explore our video library to understand our mission and to know how you can stay healthy.
